Creativity or productivity?

Whenever companies strive for higher productivity, they should look into value. Our traditional thinking focuses on opposites which is a kiss of death to all creativity, said Dr. Edward De Bono.

Last week's seminar (Media Trivium, 25th anniversary of commercial radio in Finland) was set at the Senate Square. As creative people crowded around in this beautiful atmosphere, a sudden thrill struck me. What is a civil servant doing here? What would I answer if some one, hunting for top productivity, should come to me in the afternoon, asking "Prove me what you achieved today".

The so called quarterly capitalism means no time for creativity. At its worst it means that a project of, say, 800 days can't afford one single day for developing its own work. Reasonable??

Dr. De Bono wore red socks, and I loved him the moment I saw him. He sat down, had a lovely set of pens to write and draw on old-fashioned slides. His words gave life to lines he drew, the words he wrote gave rhythm to the stories he told us. New horizons spread our consciousness.

Traditional western thinking squeezes us to look for only one solution, the ultimate right answer, the Truth. Every problem we seek solution for, tends to take us in opposite corners, just as enemies. Take heed, said Dr. De Bono!

In less than an hour this Nobel nominee (2005) pictured dozens of situations where abandoning the traditional thinking freed the solution seekers to see in new ways instead of the obvious. Certain mobile giant had spent millions of dollars in search of a solution where Dr De Bono and his lateral thinking elevated them in just one afternoon. But, the few thrills he threw us, showed that new thinking needs exercise.

All higher productivity seeking government offices would do well in practising their own thinking. We need desperately new tools for knowledge work. In addition we should be taught creative thinking. We need six thinking hats! Today's HBR article The Three Threats to Creativity focused on exactly the same topic.

Trend researcher Herman Konings reminded us about how short the time was for mobile phones to spread around the globe. Augmented reality is already here. What else awaits us just around the corner? - Makes me wonder, how taxes fit in in the future.

Mark Selby from Nokia led us, the new content designers, to our common topic. Radio connects audiences with advertisers; CRM in a studio has already revolutionized the means of engagement.

And, let us not forget the power of the radio! Sound without pictures means that we all illustrate a story of our own. Such a content is highly emotional and, thus, engaging.