Proudly presenting: Experimental Finland

Long time, no see is an expression quite suitable here, I'd say. It seems that in order to blog in multiple languages one needs multiple audiences, too. Past year I've received constant pleas to blog in English, so let me (re)present myself :)

I came to Prime Minister's Office (PMO) in May 2016, invited to build a digital platform for co-creating and (crowd-) funding small scale experiments.

After 19 years of multiple mini careers under one employer, the Finnish Tax Administration (FTA), it was quite refreshing. Everything I had learned was now needed.

The most valuable asset being strong networks floating with wisdom and knowledge. Otherwise our small - no matter, how energetic a - team would have been facing practically a

Mission impossible 

Originally I was supposed to do the trick in 7 months. A promise had been made to deliver the platform by the end of 2016. So I started with reading the background research describing the challenges stopping innovations and experimental developing. Endless meetings were the pool of wisdom and equipped us with enough tools to design the hazy blueprint we wanted to breath into life. In October we held a two-day hackathon where three teams competed and were all rewarded for their ideation. Of the competition works an anonymous jury finally chose one team to build the platform with us.

Place to Experiment beta was ready to welcome its first experiments Mid January 2017. Then we had a few months of live development, getting ready to really go public with the platform.

Kokeilun paikka was launched in May 3rd 2017 by our Minister Ms. Anu Vehviläinen. The very next day, as part of Tulevaisuuden valtiopäivät, (English at the bottom of the page) Mr. Sipilä's Government convened for a plenary session in front of a live audience. There one of the practical tools for democracy presented to the Gov't by Ms. Vehviläinen was Place to Experiment. It was an honor to be launched in such a once-in-a-lifetime celebration for the centennial Republic of Finland.

Finland acknowledged internationally 

What has brought Finland international fame, is the systematic approach, as mentioned by the report of OECD: Systems Approaches to Public Sector Challenges. Over and over again, the following three elements are highlighted:

• Mentioning experiments in the Government program
• Team situated in the PMO 
• Digital platform to support the work

In practice, the Gov't key project of implementing experimental culture is lead by a small team working at the Prime Minister's Office. A lot of our work is making networks and outcomes visible, sharing information and making the change where old ways are piling up.

Psst, not for the first time!

Back in 2010 I got a task to assist in the work of GAO as they we're preparing an assignment for Obama Administration. Mr. Obama asked GAO to look into best practices in tax administration around the globe, and the Finnish Tax Card Online grabbed their attention. During numerous conference calls it became obvious that gathering taxation data from employers, lenders etc. and preparing the tax proposal for the customer was the big innovation. Tax Card Online was a tool to adjust taxes withheld to the final assessment. In addition, eServices provided a more efficient way to gather customer data thus enabling cost savings for the FTA.

More details in the following reports:
GAO Report to Congressional Requesters
US Senate, Hearing before the Committee on Finance


What next? I have been asked to present the Place to Experiment in Urban Futures Conference February in Vienna. The Austrians learned about our platform while in Oslo..

Can't wait to see what else AD 2018 will bring about. Let's share the journey, shall we?

Open data connects taxation with public spending

Knowledge is power, they say. In western countries we aim to control public decision making by making it transparent and opening it for discussion. The voters then have the power to change the decision makers they're unhappy with.

Doesn't the Arab Spring source from lack of that openness?

When we think of the complex causal connections within societies, it is obvious that the voting power is distributed unevenly. How do you care about something you don't understand?

Open data enables democracy

The recent development in ICT comes in handy. Open data makes, say, presenting government spending in a more conceivable way much easier than the dead-boring budget ledgers could ever achieve.

Apps4Finland is a competition that has really boosted innovation for a few years now. It has invited IT nerds to come up with stunning solutions of presenting data. But it is also advancing open government with invitations to open data.

My personal favorite is data visualization. Due to my background, here are a few examples that are closely related to taxation.

Taxes and other payments as a proportion of a working day

A day as an tax payer (F) describes with a watch, how your gross earnings would be divided into different payments. Click the watch for further information. Hovering the mouse above the watch takes you further in details.

First section of your earnings belongs to you, it is your net salary. Second section will cover your municipality tax and the third your state tax. The fourth sector is your share of pension fees and the fifth section will be spent on other minor fees.

Tax receipt shows how you finance the society

Tax receipt (F), on the other hand, shows you, based on your salary, how you will be financing public spending. The application is based on state budget and general information of tax percentages. Since the state budget is quite difficult with its bureaucratic wordings to apprehend, this is quite a nice way to get a hold of the bigger picture of government spending.

Yet another strong symbol of the Nordic openness and equality in Finland is that Tax Administration opens the so called public data on how individuals actually were taxed each year. Tax Administration publishes on its website information on
How the publication of data is carried out (F)
What is included in the public data (F)

Public data can be used to show how the tax laws apply to different tax payer groups. After the people have the information, they will be more able to analyze it and draw conclusions on their society, respectively. And we'll be one step closer to democracy.

Designing services?!

Helsinki will soon be the World Design Capital - and the media is waking up.

Last spring our Director General asked me to write a summary on our eServices: "It's for Helsinki WDC application". I have to admit, it took a while before I, a civil servant, was able to connect the dots.

But I loved the idea: Designing services! (F)

I was able to find the similar thinking as did Pete Kercher, the ambassador of Design for All Europe in last Sunday's HS Editorial (F)

I mean strategic design, using design to change the direction of the entire economy. What's happened in Finland past two decades is not a miracle. It is successful design.

Strategic marketing (F) focuses on the customer and his experience, instead of the product or a service. Designing services means the same: excellent user experience is the result of a service that has been designed (successfully). If the user experience is not pleasant, the whole investment of marketing communications is a waste.

Kercher summarized the concept of "Design for All": It is design that acknowledges that people are different, it promotes social equality and connect people into the community.

Another pro, service designer Satu Miettinen wrote in HS editorial (F) about service design in the public sector:

Service design challenges designers to work with people, hence new methods are needed. -- In the public sector it means change both in service culture and administrative procedures.

Taxation of individuals is a Design Service at its best!

We have designed the whole process of gathering data for taxation: money and information flowing from customers to businesses and Tax Administration. Have you ever given it a thought? Me neither, at least not before our Director General got the request to support the WDC applicant.

You take your Tax card to your employer for your taxes to be withheld from your salary and payed on your behalf. The data is also reported for your Tax return. This applies to all other monetary transactions, as well: the bank reports your interests for your housing deductions, while listed companies are liable to report your dividends and taxes withheld from them and so on.

There's a lot of collaboration behind the scene, and it all results as your pre-filled Tax return. All you need to do is to check it and fill in the blanks (if there are any) - do it in the web, if you like!

Good gets noticed!

Tax Return Online got us to the eGovernment Awards -finals. But that's not all: from the small country of Finland we had two posts: City of Helsinki was presenting her design beauty.

Helsinki Service Map is a great collection of services, search and maps, now including Espoo and Vantaa, as well. It is also communication: the user interface allows feedback. What a wonderful way to connect people with their community!

Next step is bound to cross the borderline between municipalities and the state. This was alredy planned in SADe (F).

This all is good news to the Brand committee appointed by the Foreign Minister. There's no reason to hold back the smile, even if the Financial Times does concentrate on the more traditional design..

BTW, Helsinki proudly presents Lahti, Espoo, Vantaa and Kauniainen alongside her as the WDC2012.

You can follow Helsinki and her WDC preparations in
web: World Design Capital Helsinki 2012
Twitter: @wdchelsinki2012
Facebook: WDC-fan page