Okay, it's a tax consultancy business.. And sure, the taxation differs from what we have here in Finland. Plus, we Finns in Twitter are so few..
A question to you: do you remember seeing another article, say in six months, about this agency and its thoughts on social media? I really hate the constant search; browsing all the tags and link lists and bookmarks and coming out empty handed, all the same =(
Mashable wrote about a Twitter team of fourteen, ready to serve on this new channel. I guess here, in the middle of the snow, the first ones of us only start to stretch our boundaries towards the new media.
So it seems quite a wild thing to handle questions concerning taxation with only 140 marks. But let's take a look at the tweets:
Hi Mike. Which browser are you using? Site is up and humming along. Let me know how we can help. ^sgIsn't that just the basic customer service on how to use our products? We could do that.
Tax councelling in Twitter?! Or any other public conversation? We're are being careful since the information in taxation and our customership are private. On the other hand, where the customers share topics in conversation there they seek for advice with each other. And if there is no one to know for sure, they're bound to find also some wrong answers. So wouldn't it be just great to make sure the advice given is correct?
The team is taking the service to new channels (to broaden its funnel) where new customers can be addressed and forwarded to the real answer, longer than just the famous 140 marks.
Where's my refund? Good question. Here's an answer: http://bit.ly/dr5wbB ^CThis is multi-channel at its best, Twitter, a blog and a community site.
Mashable was also pondering whether the team will have enough resources once the rush heats up as the April 15th draws near. All the best to you, Twitter Team!
By that time we are only starting our business here in Finland. The pre-filled tax returns start arriving in mail after which you're supposed to check and correct the income and the deductions. This year you can file rental income in the web. Stay tuned.